Big changes to put your love front and center

At Paired, we’re on a mission to help couples stay in love. We’re excited to announce a whole host of changes to our app that will bring out those warm fuzzies. Check out our updated logo, vibrant new color palette, unique illustrations, and a personalized daily checklist. 

“We wanted to create a fresh new experience for our users that puts their love at its heart. We hope this update does just that.” said Riccardo Liberati, Head of Design. Next, let’s dive into what’s changed in the Paired app and what our users can expect from our updates. 

What’s new in the Paired app?

As a society, we put so much emphasis on falling in love, but little on the skills required to stay in it. After the rush of falling in love fades and couples enter the more committed stage, even the most dedicated of couples will inevitably hit challenges.


So in our continued mission to create a fun, safe space for couples who are already in love to explore their relationship—we believe our new changes are the next chapter on this journey! 

Explore our whole new look 

“One of our goals was to evolve our look and feel to bring more warmth and humanity into the brand while retaining that playfulness at its heart,” says Jacqui Lee, Brand Design Lead at Paired. 

We are excited to introduce our users to an updated logo, new colors, typography, and a whole range of custom illustrations. What’s Paired without our signature color purple? Our favorite shade is still at the core of our but it’s been given more vibrancy to complement our new, refined color palette. These updates feel very “us”, injecting eye-catching energy into our app alongside our new typography. 

Illustration has always been a part of who we are, with our newly refined style designed to be both inviting and informative. Across Paired, you’ll now meet seven diverse couples who were inspired by you. 

“I wanted to create a fun and inspiring set of couples to illustrate the Paired world. They all have hobbies, backstories, and unique quirks to make them feel real. To me, this cast of couples embodies our users. They were so much fun to create and I hope our users can feel that energy,” says Victoria Darriba, Illustrator at Paired. 

These heartwarming illustrations will bring relationship situations to life and are there to support you and your partner every step of the way. 

Get personalized content with the Daily Checklist

Our Paired library features thousands of questions and quizzes for our couples to spark meaningful conversations. With so much choice, it’s sometimes difficult to know where to start. 

This is why we created the Daily Checklist, an updated homepage experience personalized just for your relationship. Each day, users will see a curated selection of questions, quizzes, and games that are most relevant to nurturing their relationship. 

We’re always learning, growing, and improving the app to best help our couples. Stay tuned as we continue to evolve with you on this journey!