Paired Unveils Exciting New Updates to Help Couples Stay in Love
[London, August 27, 2024]– Paired, the leading relationship app dedicated to helping couples deepen their connection, is thrilled to announce a series of exciting updates designed to enhance the user experience and strengthen relationships. The app’s latest makeover includes a vibrant new look, a personalized daily checklist, and an updated design that reflects the heart of Paired’s mission to help couples stay in love.
“We wanted to create a fresh new experience for our users that puts their love at its heart. We hope this update does just that,” said Riccardo Liberati, Head of Design at Paired.
What’s New in the Paired App?
At Paired, we recognize that while falling in love is magical, maintaining that love requires ongoing effort and commitment. Our mission has always been to support couples through the challenges of long-term relationships, and with these new updates, we’re taking the next step in our journey to create a safe, fun space for couples to explore and strengthen their connection.
A Fresh New Look for Paired
Paired has introduced an exciting new design, with updates to the logo, color palette, typography, and custom illustrations, all aimed at making the app feel warmer, more inviting, and true to its playful nature.
“One of our goals was to evolve our look and feel to bring more warmth and humanity into the brand while retaining that playfulness at its heart,” said Jacqui Lee, Brand Design Lead at Paired.
The refreshed design features a more vibrant version of Paired’s signature purple, complemented by a refined color palette and dynamic new typography. The app’s beloved illustrations have also been revamped, introducing users to seven diverse couples who embody the spirit of Paired’s community.
“I wanted to create a fun and inspiring set of couples to illustrate the Paired world. They all have hobbies, backstories, and unique quirks to make them feel real. To me, this cast of couples embodies our users. They were so much fun to create, and I hope our users can feel that energy,” said Victoria Darriba, Illustrator at Paired.
These new illustrations aim to bring real-life relationship situations to life, offering couples visual support and guidance as they navigate their journey together.
Introducing the Personalized Daily Checklist
One of the standout features of the update is the new Daily Checklist, a personalized homepage experience designed to make it easier for couples to engage with the app. Each day, users will receive a curated selection of questions, quizzes, and games tailored to their relationship, making it simple to spark meaningful conversations and activities with their partner.
“Our Paired library is filled with thousands of questions and quizzes to inspire couples, but we know it can be difficult to know where to start. The Daily Checklist is designed to personalize the experience, helping couples focus on what’s most relevant to nurturing their relationship,” added Liberati.
Continuing the Journey Together
As part of Paired’s commitment to helping couples stay in love, the team is continually improving and evolving the app to meet the needs of its users. With these new updates, Paired reaffirms its mission to support couples through every stage of their relationship journey.
Stay tuned for more exciting developments as we continue to grow with our users!
For more information or to download the Paired app, visit paired.com.
Contact Information:
press@paired.com
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Shoreditch, London
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